What the four weeks are

You don’t leave with notes. You leave with the thing.

Four weeks. Ninety minutes a week, live on Zoom, Fridays. You come in with the bottleneck. You walk out with a working tool running in your business.

The four weeks

01

Find the leak, pick the build

We look at where your week actually goes and pick one thing. Not five. One. The one that costs you the most and that you keep meaning to fix.

02

Build the core

You build it. Live, on the call, with me watching your screen. Nobody writes a line of code and nobody hires a developer.

03

Make it survive contact

Real customers do things you didn’t plan for. We break it on purpose, then make it hold up when a real person uses it on a real Tuesday.

04

Ship it — then learn the method

It goes live in your business. Then I show you how to do this again by yourself, on the next leak, without me.

Week four is the one that pays

At the end I teach the attach offer — the McDonald’s method. Would you like fries with that.

On Find Dental Providers, after somebody gets a dental quote, we ask: would you like us to pull some life insurance quotes with that? Three questions, and the lead routes itself into the CRM. It runs whether I’m awake or not.

Almost none of the owners I meet have an attach offer. It is the single highest-revenue thing I can teach you, and it comes standard in week four.

It’s not about being self‑sufficient. It’s about being system self‑sufficient.
Michele on the float, arms raised Michele on the float, hand up

What people walk out with

One tool, pointed at the thing eating your week. What that turns out to be depends on your business.

Contractors

A quote builder that writes the whole thing before you get back to the truck.

Salons

No-show recovery — deposit, confirm, rebook, before they leave the chair.

Dental & medical

New patient intake that shows up complete.

Real estate teams

A lead follow-up engine that works the list on the days you can’t.

Food service & events

An event pricing calculator, so you stop guessing low to win the job.

Consultants

A proposal generator that goes out the same day the call ends.

What you need before day one

Four things, and you probably have two of them already. No servers, no developers, no monthly software you stop opening in March.

Who this is for

Owners with employees. Three to twenty-five people on payroll, five or more years in, and you are still the one answering the phone.

Contractors, HVAC, plumbing, auto shops, med spas, dental and chiropractic practices, staffing, home health, childcare, trucking, small restaurant groups, real estate teams.

If you are a one-person business, this will be interesting but it will not be urgent. That is a fair thing for me to say out loud.

Free class · Thursdays · 11:00 AM PT

Watch one get built first.

Come to a Thursday before you decide anything. Ninety minutes, live, and somebody in the room watches me build their thing.

Save my seat